Curating Community .

I am constantly working to better understand community and how we connect with others around a concept. Whether it’s a program built to drive awareness, engage a consumer or generate revenue, curating a community of followers will safeguard a brand for future success. Don’t know where to start? Here is how I was able to build a ping pong community:

• Define Brand Mission and Vision

• Identify Targets and Goals

• Conceptualize Initiatives

• Create Positioning, Messaging and Visuals

• EXECUTE

• Cultivate Feedback

Previous Examples: Ping Pong Social League, Corporate Event Holiday Previews, Holiday Hangover, WWE Tumblr, Facebook Community Groups