Professional Experience

 

SPIN

Leadership & Financial Oversight

  • Built/Managed global and local marketing budget to drive top line revenue targets

  • Directly oversaw marketing team, agencies and vendors and to ensure consistency, efficiency and exceed targets

Programming/Events

  • Conceived/Executed over 25+ large scale events from grand openings, co-branded partnerships and community driven events

  • Secured national and local level brand partners inclusive of Bumble, Ray Ban, Kendra Scott, Vans, Levi’s and Outdoor Voices

Corporate and Consumer Marketing Efforts

  • Drove significant corporate leads monthly through B2B, brand and retail efforts inclusive of paid online advertising, email marketing, outbound programs, affiliate programs and sampling events

  • Created press worthy moments to drive media interest in publications/broadcast including NY Times, Eater, Thrillist, Washington Post, Chicago Tribune, Good Morning America, NY1

  • Launched the marketing strategy across new markets in Philadelphia, Seattle, Austin, Washington DC and New York City

Brand Identity/Content

  • Main point of contact in terms of branding, creative visuals and content creation from website, press material, email newsletters and social media

 

World Wrestling Entertainment Inc.                                                                                                                   

Organizational Leadership & Cross Functional Planning

  • Increased EBITA for publishing by 125% within the first year in the role

  • Built Multi-Million Dollar Budget/Achieved significant profit gains from launching new revenue streams and minimizing operating costs

  • Developed/Implemented strategic company initiatives for WWE Network | WWE Kids | Live Event sales

Global Consumer Marketing

  • Conceived/Executed multiple marketing campaigns across WWE owned channels: Television | Live Events | Digital and Social Websites | Email Marketing | Online E-Commerce | PR

Client Relations & Communication

  • Handled Concerns (highly sensitive) with internal stakeholders and external partners including finance | legal | corporate communications | licensees

  • Launched publishing partners on a global scale across key international priority markets UK | Spain | Germany | Mexico)

  • Oversaw Retail Promotions/Programs with leading mass market retailers inclusive of Wal-Mart | Target | Barnes and Noble | Game Stop

 *Additional Experience includes Digital Publishing (Zinio | 2 Years) and Advertising Sales (IDH | 2 years)

 

Education

The George Washington University, Washington DC                                                                                                                                

Bachelor of Business Administration, with a concentration in Marketing

Other Relevant Work Experience

Raving Fan Building | Surprise and Delight Enthusiast | Partnership Development | Social Media Management

Skills

Microsoft Office | Sprout Social | SevenRooms | Drupal CMS | WordPress | MailChimp | Yext | Google Analytics