Partnership Development.
Part of strategic marketing includes identifying and establishing partnerships. Why are partnerships necessary part of the marketing strategy? When done right, they align brands together and complement each bringing media exposure, consumer visibility or just really damn cool content. Did you see the Blockbuster and AirBnB overnight stay?
My skills in partnership development has brought exposure to brands, generated new revenue streams and aligned with national and local brands, helping drive brand identity.
Previous Partners: Architectural Digest, WeWork, Lyft, Bumble, Match.Com, Levi’s, Ray Ban, Outdoor Voices, Boast, Vans, Bomber, Big Gay Ice Cream, Shake Shack, &Pizza, Mattel, Supergoop, Chubbies, Kelloggs, Kidz Bop, Care Bears, Lollapalooza.
Pre-Opening Stunt
In order to build community buzz before the launch of SPIN Philadelphia, I secured a collaboration with Lyft. We left 50 ping pong balls in cars leading up to the GO in Philadelphia and 50 lucky winners got the VIP experience. Lyft also had a car outside our venue filled with ping pong balls for a photo op with consumers.
In Her Court Campaign
Bumble x SPIN teams up to offer a free cocktail and special menu item for all bumble matches for Valentines day. The partnership culminates in the ultimate Bumble takeover with sweatworking ping pong lessons, tattly tattoo bar and bumble inspired cocktails for the month of February in all SPIN locations nationwide.
Screen Printing for SPIN 54
Nothing says Grand Opening more than free gifts, but had to align the product gift with our brand. Hello screen printing. For the grand opening of SPIN 54, we transformed our private room, into a custom Levi’s screen printing store, ready to create custom jackets, T-Shirts and bags for our guests, media and VIPS.
SPIN Austin Grand Opening
The first 50 guests of the grand opening at SPIN Austin, received a pair of Ray Ban shades. This partnership was aimed at driving early consumer interest after the media preview and was promoted via social, calendar listings, digital and print efforts. This combined partnership helped generate a line 200 people long at the opening.