World Table Tennis Day

Event Conceptualization. Delivery Logistics. Paid/Promotional Marketing Efforts

Partnership: UNICEF and Guinness Book of World Records

It all began when SPIN decided to partner with UNICEF to launch #PlayforPlay campaign, designated to allow the ping pong consumers to play and a portion of their table fees would go directly to UNICEF, where they would use the funds to allow for refugees and children in need to play.

In order to launch this monumental occasion, we needed awareness and nothing is larger than an event in the midst of time square.

Through our relationship with UNICEF, SPIN was able to secure permitting to try to beat 2 Guinness world records along with marketing the #PlayforPlay campaign.

The partnership allowed for SPIN to donate $100,000 to UNICEF directly.