SPIN 10 Year Anniversary

Event Conceptualization. Partnerships with Shake Shack, Nintendo, Boast.

Over 600 in attendance. 250 VIPs/Media. Funk Flex Performance and launch of Nationwide House Party Saturday Programming

SPIN NYC celebrated it’s 10 year anniversary and we needed to redefine our weekend business. I developed the concept of House Party Saturdays, and we launched a consumer preview on our 10th Anniversary. Nintendo set up a basement themed play station, with bean bags and projectors, we had a fashion collaboration with Boast outfitting our pros and staff, pizza delivery boxes throughout the night and a performance by Funk Flex, before surprise shake shack burger drops at Midnight.

All to commemorate a huge accomplishment in NYC—10 years of ping ponging.

I then oversaw the nationwide rollout of House Party Saturdays, in our venues in Chicago, Philadelphia, Austin, Washington DC, San Francisco, and Seattle